Dear Fellow Website Owner,

Smart website owners know that building a mailing list is the key to a successful online business. It doesn't matter if you're a service provider, an affiliate marketer, or an offline business owner with an online presence - your mailing list is your most valuable asset.

But getting people to subscribe is tougher than ever.

You need to drive a lot of traffic, offer better incentives, and above all else, you need an opt-in form that begs to be filled out.

Too bad your mailing list service doesn't provide professional-looking choices.

Sure, you get the cut-and-paste tools, and adding the opt-in box to your site is simple enough, but it still looks like every other website around, and does nothing to set you apart.